Hoi An: A Model of Heritage Conservation and Sustainable Tourism
Hoi An has successfully preserved both its tangible and intangible cultural heritage, making it one of Vietnam’s leading examples of sustainable tourism development. The ancient town is home to numerous protected heritage sites, historic landmarks, traditional craft villages, and cultural institutions that celebrate its rich history and local traditions.

Efforts to safeguard iconic attractions such as Thanh Ha Pottery Village, Kim Bong Carpentry Village, Tra Que Vegetable Village, and the famous Japanese Covered Bridge have helped preserve Hoi An’s unique identity while supporting local communities and tourism growth. The city is also embracing digital heritage preservation through modern conservation and management initiatives.

Recognized worldwide for its commitment to heritage protection, Hoi An welcomed more than 4.4 million visitors in 2024 and continues to earn international recognition as one of Vietnam’s most attractive and sustainable destinations. Together with the Cu Lao Cham – Hoi An Biosphere Reserve and its UNESCO Creative City status, Hoi An stands as a remarkable destination where culture, history, nature, and community thrive in harmony.